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Email Verified Identity Verified Amina Michuki
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Member since March 19, 2021

Digital Marketing and Communications Specialist

A native Swahili Speaker with advanced proficiency in English-speaking, writing, a holder of a Bachelors Degree in Mass Communication from Jomo Kenyatta University and a digital Marketing and E-commerce badge from Ajira Digital Platform. Included in the course were modules on editing and proofreading, social media marketing, Search Engine Optimisation and Search Engine Marketing.

She has over 5 years of experience in SEO content writing, Article writing and re-writing, Product copywriting, Technical Copy, B2B copywriting, Direct response copywriting and Interactive content writing. Other areas that she excels in include: Website development and management, Content creation of communications materials for both internal and external stakeholders in organisations, Copy Writing- news articles, feature stories and newsletters, Social media marketing, Search Engine Optimisation and marketing, Creative design Photography, and Videography, Video editing and Events management.

She is fast, efficient, accurate, and has the knowledge and expertise you need to complete your project according to the highest standards. Looking forward to working with you.

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Email Verified Identity Verified Amina Michuki

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Experience

Digital Marketing and Communications Director

  •  C and C Designs
  •  Mar 2020 - Sep 2021

Creative and Collective Designs (C&C Designs) is a tech startup that focuses on providing creative graphic designs, innovative and interactive web design and development as well as up to date trends and engaging digital marketing strategies.

With a background in Communications and Digital Marketing, I am responsible for Corporate Affairs, Internal Communications, and Digital Marketing, which provides strategic support functions to C & C Designs. These functions include brand visibility & management, social media engagement, internal communication, stakeholder management, and corporate image management.

I have a wealth of communications professional experience spanning over 5 years in various organisations, including Kenya News Agency as a Print Journalist Intern, Green Screen Productions as a translator and video editing intern, Bamburi Cement as a Communications Assistant and Geocad Services Limited as a Digital Media Specialist.

I joined C & C Designs as the Communications and Digital Marketing Director from August 2020.

Digital Media Specialist

  •  Geocad Services Limited
  •  Mar 2020 - Present

Geocad Services Limited is a local company made up of Geospatial engineers who seek to provide solutions to individuals as well as business. The solutions range from Engineering survey, cadastral survey, topographical survey, hydrographical survey, Geographical Informations Systems and digital mapping.

I provide Geocad with digital solutions that include website development and management, social media management, SEO expertise as well as content creation for their blog and graphics design for their communications. The social media marketing strategy is also part of the work that I am doing for the organisation.

Communications Assistant

  •  Bamburi Cement Limited
  •  Aug 2017 - Jul 2020

Bamburi Cement Ltd (A Member of LafargeHolcim) is one of the leading cement manufacturing companies in Kenya.

I assist the organisation by:
~ Engaging with external stakeholders - organisation of stakeholder and staff luncheons since 2017 to help create and nurture a relationship between staff and stakeholders. This allowed us to put a face to the people we interacted with and smooth over issues that each party had to the aid of the business

~ Event management- organisation of staff participation in Beyond Zero, Standard Chartered, Ndakaini marathons since 2015 to date, organisation of Beaujolais Nouveau festival in Kenya every year since 2015, preparation and coordination of Townhall meetings every quarter, planning and organising of End of year party, since 2015,

~ Internal communication- compiling and publishing of internal newsletters, sending out internal communications, filing documents, photography of events since 2015 for over 200 staff in Mombasa and Nairobi. I have generated several types of newsletters

~ Website management - updating, managing and generating content of Lafarge.co.ke website, the company website since 2015. Knowledge of Content Management Systems like Drupal, WYSIWYG, Joomla, and WordPress has helped me accomplish this task efficiently.

~ Social Media Management- assisting in brainstorming ideas for the pages, content creation, editing & posting. Knowledge of publishing tools like Buffer, Hootsuite & Media monitoring reports analysis helped run successful pages.

~ Handling CSR activities of the company- organised staff visits to children's homes in Nairobi to give back to the community since 2015. I also assisted in donations and sponsorship of CSR projects that saw the construction of a Cancer Centre in Mombasa Hospital, construction of Boreholes, classrooms in various schools in Kisumu, Kitui among others, as well as paving of Machakos Institute for the Blind pathways to assist the students with easy movement

Education

Bachelors Degree in Mass Communications

  •  Jomo Kenyatta University of Agriculture and Technology
  •  Feb 2012 - Aug 2015
English EN French FR